The Reverend motto is: "You'll never stand out if you're trying to fit in." Since Joe Naylor started the company in a garage in Detroit in 1997, this philosophy has been reflected in their cool and unique designs, which are inspired by classic models, but have a style entirely their own. For example, Reverend guitars frequently offer pickup combinations that guitarists otherwise have had to modify themselves, for example humbucker and P90, and the unique Reverend Bass Contour control gives them even more edge and identity. Today, Reverend is America's fastest growing guitar brand, and the company has won numerous awards for their instruments, with the latest being the 2016 NAMM Supplier Excellence Award. Dare to be different!