Reverends motto er: “You’ll never stand out if you’re trying to fit in”. Siden Joe Naylor startede firmaet i en garage i Detroit i 1997, har denne filosofi været afspejlet i deres fede, unikke designs, der er inspireret af guitarhistoriens klassiske modeller, men har deres helt egen identitet.
Reverend tilbyder tit pickup-kombinationer som guitarister ellers har måttet modificere sig til, som f. eks. humbucker og P90, og den unikke Bass Contour-kontrol giver dem endnu mere kant og identitet.
Reverend er i dag USA’s hurtigst voksende guitarmærke, og har vundet talrige priser for deres instrumenter, senest NAMM Supplier Excellence Award i 2016. Dare to be different!
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